Generative engine optimization (GEO) is the practice of helping your expertise appear clearly in AI generated answers. It builds on the foundations of useful, trustworthy content.
Start with a real question
Understand what your audience needs to know. Write a direct answer, then support it with original experience, clear examples, and reliable sources.
Make your expertise easy to understand
Use descriptive headings and explain unfamiliar terms. A well organised page helps both people and systems identify the important ideas.
Build trust over time
Show who wrote the article, keep important facts current, and link to primary sources. There are no guaranteed shortcuts to being cited.